With the release of the new Bond film Skyfall just around the corner, an examination of 007 history is due. To grace our wish, The Economist came come up with an infographic on the six Bonds (Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig). The graph breaks down 007 activity in terms of kills, conquests and martinis i.e. in terms of who is the trigger-happy, the most suave, and the most shaken but not stirred.
In addition, Coke Zero came up with a brilliant ad campaign in a train station, where customers at a soda vending machine were prompted to run to platform 6 in 70 seconds to unlock the 007 in them and receive exclusive tickets to Skyfall.
Some of them took on the challenge, but soon realized that it wasn’t going to be as easy as they thought…