(First published on Urban Times on 13th Sep 2011)
30 Seconds To Mars are the brainchild of brothers Jared and Shannon Leto. They hail from LA and are what you call a rock superband. With the help of a brilliant support team, great PR, and, most crucial of all, electrifying music and meaningful lyrics, they have touched the souls of millions of young people across the globe.
Their message is clear. The world needs heroes, people to speak the truth and call things as they are, speaking for an entire generation of youths. This is a band that seems to have its fingers on the pulse of a world looking for answers. They are delivering their message loud and clear, bringing millions of individuals together.
Most important of all, they are giving younger generations something to sing for and live for and believe in.
Director: Bartholomew Cubbins AKA Jared Leto.