The YPO Calcutta Chapter commissioned a wonderful piece of promotional art on India. It’s about Calcutta, and it will surprise you.
A bit of back story on YPO. In 1950, Ray Hickok, a young executive in charge of his family business, began associating with other young executives in the New York area in order to share ideas and learn from each other.
The initiative became known as the Young Presidents Organization (YPO), the aim of which was to create better leaders.
Since then the organization became global, boasting 18,000 members in more than one hundred countries. All kinds of projects and initiatives are undertaken by its various chapters, depending on the region.
The video below is one of them.
Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft.
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy : Kritika Malhotra
Production House: Arko Sen
Editors note: Calcutta was renamed to Kolkata in 2001.